Brand Manager Dettol - FTC 12 Months

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

About the role

Elevate our brand and inspire as Reckitt's next Global Marketing Manager. In this role, you will craft the future of our global brand strategy, infusing your creativity and insights across multiple markets. Here's your chance to engage with senior management, providing pivotal contributions to our brand's long-term growth. Join us and become a catalyst for change, shaping marketing excellence on a global scale, connecting with consumers, and leaving a lasting impact.

This position is responsible for owning and evolving our Dettol Masterbrand:

​Global Category​

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.
Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.

With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

The experience we're looking for

 Marketing experience:

• Must be able to demonstrate strong marketing skills developed within the FMCG environment.
• Good strategic thinking skills and ability to support the execution of brand strategy.
• Performance management, commercial acumen, P&L understanding.
• Ability to leverage data and analytics to uncover trends and insights

   

• Innovation Experience:

• Must be able to demonstrate strong skills in innovation development and delivery
• Idea generation and validation
• Project delivery
• Cross-organisation leadership
• that guide strategic decisions.

Your responsibilities

In summary, you'll:
 

• Own brand footprint, guidelines, design, purpose, and partnership programmes.
• Ensure powerful consumer insights fuel our Equity, Creative & Comms.
• Lead key projects and defines & deploy Comms/Media.
• Key partner for Comms planners, Digital leads,​ and Creative AOR to ensure execution of Brand Footprint and Guidelines in all Creative & Comms work.
• Key partner with the I&A consumer insights to fuel our Equity, Creative & Comms.
• Key partner for the Design and Shopper teams.

Insight

• Curate a live bank of powerful consumer insights to fuel our Equity, Creative & Comms
• Brand Building insights: run the global brand health tracker, and embed into CGO Strat plan, IMEX brand plans; behaviour change, DEI, sustainability research & embed in plans – CGO I&A

Brand Footprint and Guidelines

• Own Brand Footprint, deploying across the organisation.
• Develop and deploy Brand Guidelines, Brand Playbook, DBA & Brand World, and Target Audience (Consumer).
• Develop and deploy Comms and Media GSM.
• Leads key projects: refresh, updates and redesigns.

Creative and Comms

• Partner with CAP teams to ensure best practice execution in the delivery of all Creative & Comms.
• Ensuring Full Funnel requirements and sufficiency delivered
• Digital and socially led creative – driven by mind opening insights to challenge category conventions to get people talking and sharing
• Seamless digital ecosystem addressing all key touch points through to ECOM
• Non digital touchpoints to augment the digital ecosystem
• Innovation with emerging digital touchpoints and platforms
• Ensure all Creative & Comms delivers against Brand Footprint and Guidelines.

• Partner with Comms planner to define Connexions Planning, Brand Habitats, Media GSM, and Media Playbook + oversee test & learns / support model implications
• Partner with CGO Digital Lead to:
• Create digital / social strategy framework: role of 1P, E2E models, website, search, ECOM, etc.
• Build the infrastructure we need to be able to deliver end-to-end full funnel creative and content
• Lead scope of work
• Ensure all appropriately integrated into Comms and Media GSM

Partnerships

• Lead our key Global partnerships to maximise impact on Equity and Performance. Ensure IMEX teams fully enabled through timely guidelines and toolkits.
• Develop and deploy brand partnership guidelines and best practices.

Org. and Talent

• Active leader within the Global CGO team – exciting all teams and wider org. on the power of our brands.
• Ensure we have strong talents in all key markets – supporting them with the tools and capabilities they need to outperform.

Base Business Continuity:

• Drive the Productivity pipeline on product and packaging (GM Enhancement programs) from ideation to implementation
• Maintenance of base formulations and claims with respect to changing regulations or guidelines

The skills for success

• Experience on the Brand or the broader category, with a strong media and digital component.
• Marketing experience: Must be able to demonstrate outstanding marketing skills developed within the FMCG environment.
• Experience in growing brands and categories.
• Experience with performance marketing and how to drive sustainable growth.
• Brand Equity and Creative & Comms Experience: must be able to demonstrate Brand Equity and Creative & Comms skills developed within the FMCG environment
• Experience in managing iconic brands.
• Experience in Creative & Comms development and execution.

• Strong commercial acumen and analytical skills
• Ability to work in a matrix organization (CDO, MX, Sales, Key Lead Markets) – strong interpersonal skills, dealing with multiple stakeholders across different functions and levels of expertise
• Entrepreneurial and able to work autonomously
• Strong sense of urgency and achievement
• Resilient and able to respond under pressure
• Leadership qualities in impacting, contributing and challenging brand equity, and creative and comms
• Ability to influence and collaborate with markets with varying levels of portfolio and brand maturity

Role Fit Criteria:

• Experience on the Brand or the broader category, with a strong media and digital component.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.

We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.