Global Marketing Manager Gaviscon

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

​Category Growth Organisation​

Category Growth Organization is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with Ramp;D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Category Growth Organization Academy - your opportunities to grow and upskill will be extensive.

About the role

This position is responsible for owning and evolving our Gaviscon Masterbrand:

• Ownership of brand footprint, guidelines, design, purpose, and partnership programmes.
• Ensuring powerful consumer insights fuel our Equity, Creative & Comms.
• Leads key innovation projects from ideation to IP and defines long term pipeline
• Works closely with crossfunctional teams to deliver large scale innovation projects.

Your responsibilities

OVERALL:

• Key partner for the GBD and CAP teams​ to ensure execution of Brand Footprint and Guidelines in all Creative & Comms work.
• Key partner with the I&A consumer insights to fuel our Equity, Creative & Comms and Innovation pipeline
• Key partner for the Design and Shopper teams.

 

Insight

• Curate a live bank of powerful consumer insights to fuel our Equity, Creative & Comms 

 

Brand Footprint and Guidelines

• Own Brand Footprint, deploying across the organisation.

 

Creative and Comms

• Partner with CAP teams to ensure best practice execution in the delivery of all Creative & Comms.
• Ensure all Creative & Comms delivers against Brand Footprint and Guidelines.
• Partner with CGO Digital Lead to:
• Create digital / social strategy framework: role of 1P, E2E models, website, search, ECOM, etc.
• Build the infrastructure we need to be able to deliver end-to-end full funnel creative and content
• Lead scope of work
• Ensure all appropriately integrated into Comms and Media GSM

 

Partnerships

• Lead our key Global partnerships to maximise impact on Equity and Performance. Ensure IMEX teams fully enabled through timely guidelines and toolkits.
• Develop and deploy brand partnership guidelines and best practices.

 

Innovation

• Supports large scale innovation projects, working closely with functional teams to deliver projects until IP.
• Supports Concept development for Existing and New Products in line with innovation priorities.
• Supports innovation project delivery and management.

 

Org. and Talent

• Active leader within the Global CGO team – exciting all teams and wider org. on the power of our brands.
• Ensure we have strong talents in all key markets – supporting them with the tools and capabilities they need to outperform.

The experience we're looking for

• Marketing experience: must be able to demonstrate outstanding marketing skills developed within the FMCG environment.
• Experience in growing brands and categories.
• Experience with performance marketing and how to drive sustainable growth.
• Brand Equity and Creative & Comms Experience: must be able to demonstrate Brand Equity and Creative & Comms skills developed within the FMCG environment
• Experience in managing iconic brands.
• Experience in Creative & Comms development and execution.

 

OTHER PERSONAL ATTRIBUTES

• Strong commercial acumen and analytical skills
• Ability to work in a matrix organization (CGO, MX, Sales, Key Lead Markets) – strong interpersonal skills, dealing with multiple stakeholders across different functions and levels of expertise
• Entrepreneurial and able to work autonomously
• Strong sense of urgency and achievement
• Resilient and able to respond under pressure
• Leadership qualities in impacting, contributing and challenging brand equity, and creative and comms
• Ability to influence and collaborate with markets with varying levels of portfolio and brand maturity
• The business language in Reckitt is English, therefore fluency in English is essential. Fluency in other language(s) is advantageous.

 

The skills for success

Consumer Insights, Analytical skills, Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, Product sustainability, NEW Product Development, Storytelling, Creativity, Marketing optimisation, Digital Marketing, Brand activation, Commercial acumen, Collaboration, P&L management.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.