Global Medical Marketing Manager, Sore Throat
We are Reckitt
Global Category
About the role
Healthcare Professional (HCP) marketing is a critical part of the Reckitt strategy in order to achieve our purpose and ambition in Self Care, Intimate Wellness and Hygiene. The Global Health Professional Marketing team designs strong strategies and develops tested content to win with HCPs using patient insights, innovations, scientific evidence, Go To Market (GTM) roadmaps, and toolkits, which are implemented in country and measured against Key Performance Indicators. The purpose of this role is to lead global health professional strategy and toolkit delivery activities at the category level for the respiratory brands, primarily Strepsils but also important regional or local sore throat brands including Graneodin.
You will contribute by working within the Category Growth Organisation (CGO) team in generating global HCP engagement strategies and success models for sore throat and cough whilst utilising HCP insights and the science of our categories and brands to deliver comprehensive HCP toolkits for country activation across geographies and channels of communication which drive HCP equity and recommendation.
Your responsibilities
In summary you will:
- Through a deep understanding of HCP/patient insights, category and brand science, develop robust and evidence-based HCP engagement and communication strategies which drive HCP awareness, advocacy and ascendancy (category leadership)
- Develop the HCP insight plan in partnership with I&A which evolves the strategic direction for HCP engagement
- Work hand in hand with global regulatory, global medical science, CGO marketing, global pharmacy sales and the countries to develop HCP strategies, HCP relevant evidence pipelines, evidence communication plans, NPD/EPD/BDI pipeline and copy approval of HCP toolkits
- Creation of compelling and HCP validated communication narratives which are brought to life in HCP toolkits which allow the countries to activation across HCP channels of communication.
- Management of external agencies in the delivery of global HCP toolkits and educational initiatives
- Manage long-term global KOL partnerships which support a range of HCP communication initiatives including brand fight, product launches, educational programme development and category guidelines
- Support the development and optimisation of HCP communication go-to-market plans for launches and relevant product launches
- Guide and drive the publication of brand & category data with internal and external experts to support HCP communication and recommendation
The experience we're looking for
- Science background, health or communication professional experience
- Experience in HCP content creation / medical writing
- KOL and agency management experience
- Industry experience within a scientific, communication, HCP marketing or HCP sales roles
- International or Global experience would be desired
Personal attributes
- Culturally aware and able to operate with an international outlook
- Ability to build good relationships and challenge constructively and confidently
- Strong entrepreneurial, conceptual and analytical skills
- Insightful, with the ability to consolidate complex information, interpret & construct straightforward plans whilst being resilient and able to respond under pressure
- Strong communication and influencing skills both verbally and written
- Ability to lead by embracing the leadership behaviours, living Reckitt purpose, fight and compass, finding improvement areas in the process and the team, actively listen to them and focusing in what really matters to inspire them and help them grow in their position and in the company
The skills for success
What we offer
Equality
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