Head of Digital Consumer Experience Capabilities
We are Reckitt
Omni-Sales Excellence
Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online.
Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success.
We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.
About the role
You will be a critical leader within the global digital squad, operating as part of the wider global ecommerce acceleration team within OX. You will be directly working with other global heads (Retail Media and Commercial) and partnering with the eCommerce Area Directors (EU, LATAM, ASEAN, MENAP) to deliver your vision for this role. To achieve your vision, you will have to continuously build a nurture a global a community of local Digital shelf managers across the world, who will both execute your vision, and be your ultimate measure of success; Improved KPIs at the front line to deliver an online Consumer WOW.
Your responsibility falls into 2 buckets: building ecommerce execution muscle in the IMEx to outperform today, and to pioneer future solutions to bring competitive advantage to Reckitt ecommerce in future. To be successful, you will need leverage eCommerce, sales and marketing teams all over the world, with the objective to accelerate growth and fuel our OX mission to ‘accelerate IMEx to be a world class omni sales organisation.
Your ideas and solutions have to be impactful and adaptable to the biggest online platforms (Amazon, Walmart.com, Shopee, Meli), and be useful across the vastly different markets we operate in. Driving adoption of tools, best practices and capabilities to improve performance and online experience will be a core KPI in this role.
Your responsibilities
You will operate in a matrix organisation within OX, solving for consumer and best outcome. You will be responsible of driving the Digital Shelf and Consumer Experience global growth and strategy by building, defining and pioneering on capabilities, best practices, guidance and standards of excellence.
Digital Shelf Analytics: assess and onboard the best global partners to monitor the markets online execution. Define kpis and targets by region and ensure a high level of tool adoption and proficiency across markets
Content Excellence: provide the local markets best practices toolkits to get content presence and quality across all the customer platforms based on shopping journeys and platform specific.
Tool pioneering: constantly assess external partners and partner with internal IT&D team to provide the markets with the best-in-class tools (including AI and genAI) to drive excellent execution.
Ratings & Reviews strategy: be responsible for the sampling, syndication and insights collection strategy for ratings and reviews to be implemented across markets and platforms.
Brand strategy implementation: partner with global brand team to ensure the best digital strategy and content materials for the local markets
Eventing support: provide guidance on jobs to be done and perfect execution during ecommerce events (like Black Friday, Prime Day)
Training local teams: identify capabilities and skill gaps at a local level and accordingly define training plans to establish global standards of excellence.
The experience we're looking for
- Curiosity, proactivity and growth mindset to seek for new opportunities to improve consumer experience
- Documented evidence of excellent collaboration, influencing and team work to achieve results at scale
- Higher change and people agility
- Experience in FMCG eCommerce, Pure player platforms or similar global roles.
- Flexibility and agility to quickly adjust to a dynamic work environment and constantly changing online and consumer landscape
- Functional expert in all digital shelf with local market experience preferred
- Deep understanding of the ‘eCommerce Formula’, drivers and enablers
The skills for success
What we offer
Equality
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