Performance Manager
We are Reckitt
Marketing
About the role
Own the planning and execution of end‑to‑end digital and eCommerce media campaigns to deliver impactful performance against brand and commercial objectives.
Drive full‑funnel media excellence, from awareness through to conversion, by leveraging audience insight, data, and retail media to maximise ROI and business growth.
Your responsibilities
Media (Digital & eCommerce)
- Develop and deliver integrated digital and eCommerce media strategies aligned to brand and commercial objectives across the full funnel.
- Collaborate with brand teams to ensure media reflects campaign priorities, messaging, and audience needs.
- Lead end‑to‑end campaign activation and optimisation, partnering with agencies to ensure best‑in‑class execution across all digital channels.
- Drive agile optimisation based on real‑time data, platform insights, and testing outcomes.
- Support budget decision‑making and re‑allocation based on performance.
- Build data‑driven audience strategies using first‑party, platform, and third‑party data.
- Integrate digital media with retail media strategies, bridging the gap between brand media and commerce media to ensure closed‑loop performance.
- Support product visibility, search ranking, and conversion on ecommerce platforms.
- Stay up to date with digital media, platform, and industry developments to ensure strategies remain cutting‑edge and deliver best‑in‑class performance.
Collaborate
- Build strong working relationships within the Consumer Engagement Team and Brand Pods.
- Partner with Commercial, eCommerce, and Brand teams to align media with business priorities.
- Manage and influence external agency and media partner relationships (Meta, Google, Amazon, TikTok etc.).
- Share best practice and learning across the Reckitt organisation.
- Embed a “flywheel mindset”, optimising campaigns in real time with agency partners.
Measurement & Performance
- Own performance measurement and reporting across all campaigns, delivering clear, actionable insights.
- Partner with analytics teams to design dashboards and optimise reporting frameworks.
- Deliver post‑campaign analysis (PCA), translating data into commercial outcomes and learning.
- Build and implement test‑and‑learn frameworks (A/B testing, audience segmentation, creative testing).
- Balance short‑term performance metrics (ROAS, conversion) with long‑term brand impact.
- Use data to continuously optimise and improve media effectiveness.
The experience we're looking for
- 5+ experience within digital media, performance marketing, or eCommerce media (agency or client‑side)
- Proven track record of delivering performance campaigns with measurable results
- Confident communicator and presenter
- Proven experience leading content Test & Learn initiatives
- Experience working with senior stakeholders and cross‑functional teams
- Strong analytical and quantitative skillset, using data to drive optimisation and growth
- Commercial understand and ability to link media to business impact
The skills for success
What we offer
Equality
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