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Trade Marketing Team Lead

City: Slough

Essential Home

With a trusted portfolio of world-class Air Care, Surface, Laundry and Pest Control products, the Essential Home team’s purpose is to Make a House Your Home. Fuelling this newly formed business and leadership team is a diverse and inclusive culture for all. Together, we’re shaping a team with a founder mentality: that listens and learns, and that is entrepreneurial, agile, and action oriented.

With high-quality brands such as Air Wick, Cillit Bang, Calgon and Mortein, now is an exciting time to join a dynamic company full of purpose, pace and energy, that will create a truly unique learning and career opportunity for all.

Sales

Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online. Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success. We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.

About the role

Our brands are Number 1 or Number 2 brands in all their primary markets and we work with key retail players like Tesco, Boots, Asda and Sainsbury (amongst many others!). You will be able to say that you work for the most successful market innovator in the sector – with 30% of sales over three years coming from new products – and a company recognised for the strength of its commercial capabilities, offering numerous career opportunities.

As a Trade Marketing Lead, the incumbent is responsible for analysis, strategy, best practices, 4Ps monitoring/follow-up, new product introductions and planning at a category level across a customer group.

Your responsibilities

Gathering and understanding Consumer and Channel/Customer insights through research. Use data gathered through research/analysis to develop category 4Ps strategy for Customer implementation
Development/understanding of Global and Local Category best practices and transfer knowledge to Sales for implementation. Transfer Local Category success to Global Teams
Develop Channel strategy for optimal product assortment and placement utilizing store shelf space more efficiently, satisfying consumer needs and eliminating stock-outs in accordance with category success models
Recommend efficient and effective pricing and promotion strategies in accordance with category success models
Lead annual category 4Ps planning and review process by understanding business objectives and translating them into a 4Ps roadmap for Sales execution, 4Ps gap analysis and development of specific plans for corrective action
Champion NPD market entry and execution. Includes tracking and analysing 4Ps in-market implementation
Develop and present Market/Consumer/Category trends to key Customers and understand competitors’ 4P strategy
Uses a range of data sources to understand market trends, competition, customer strategy, and brand strategy
Development of trade spend guidelines, performs top-line allocations, reviews and authorises field trade spend
Help develop national and/or local account-specific promotional programs/key events
Help with the Demand Planning of products

The experience we're looking for

Degree calibre with Sales or Trade Marketing background, with strong category management experience within FMCG
Demonstrable commercial acumen and good understanding of the Customer Management Process
Ability to analyse large volumes of complex information, interpret this and use it to construct straightforward plans
Confident in communicating and influencing at all levels of the organisation, with a desire and ambition to succeed
Strong knowledge of Syndicated Data (Nielsen/IRI, Spectra, Panel Data) with advanced excel and technology skills

The skills for success

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What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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