Assistant Consumer Engagement Manager, ANZ

Essential Home is bringing together a portfolio of strong heritage brands with unique regional/local relevance whose full potential will be unleashed through a dedicated, agile operating model and an entrepreneurial management team.

​Marketing​

With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.

Your responsibilities

In conjunction with the Senior Media Manager and brand teams, you will: 
•    Define and implement brand consumer strategies as a key input for omnichannel content and media 
•    Support in all aspects of paid media; both offline and online touchpoints 
•    Translate brand & business priorities into performance marketing strategies and tactics in-conjunction with the team to drive strategic goals and drive share growth 
•    Digital lead, ensuring appropriate prioritisation of data-driven customer relationship building 
•    Ensuring best practices across the organisation incl. use of data, performance marketing
•    Inspire and drive the step-change to audience first performance-based activation and optimisation against media, content and creative, to optimise conversion and be the champion of growth across online and offline channels. 
•    Work across all aspects of media activation from strategic and annual planning, content strategy, activation planning and performance marketing. 
•    Work on a full-funnel strategy and manage “fluid” budget allocations and optimisations across the funnel.  You will be responsible for the specific brands you work on as well as collaborating with your brand team counterpart and agency relationships. 
•    Work with the relevant media agency and stakeholders for all omnichannel activations 
•    Be the link between Brand Comm’s Strategy / Big Idea and Content Strategy development and creation, ensuring brand team’s consistency across touchpoints
•    Lead work on overall experience of the brand ecosystem, channels, creative and platforms for brand building and growth 
•    Collaborate with the extended brand teams leading the execution of omni-channel, personalised programs targeted to specific audiences 
 

The experience we're looking for

•    Minimum University Bachelor’s degree in a Commercial Subject, Marketing or Media or experience deemed equivalent 
•    Comprehensive understanding of the consumer ecosystem and how different channels work together to deliver against varying JTBD
•    2 years' experience in agency or client media management roles   
•    Demonstrated proficiency across all media touchpoints; incl. but not limited to TV, BVOD, OOH, Radio, YouTube, Meta, Search, Amazon 
•    Experience working on media or content strategies 
•    Experience working with senior leadership and stakeholder management, both internal and external partners 
•    Understanding of brand building and performance marketing and an ability to balance both in harmony 
•    Basic understanding of adtech / martech and ability to develop roadmap against existing and future capabilities 
•    Ability to manage econometrics and T&L programs 
•    Commercial understanding and ability to link media to business impact 
•    Ability to translate data ambiguity into insight that drives impact 
 

The skills for success

Consumer Insights, Analytical skills, Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, Storytelling, Creativity, Marketing optimization, Digital Marketing, Commercial acumen, FMCG/Consumer Health Experience, Brand Management.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.

We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.