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Senior Trade Marketing Manager

City: Taipei

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Summary

The Trade Marketing Manager plays a key role within the country sales team, driving excellence in store (4P) execution across Key channels/key customers/key accounts. The role will also focus on building expert knowledge in our key categories and sharing this with the customer in order to build long term partnerships and conduct revenue growth management.

Scope of Role

Leads within the country of the development and implementation of category management strategies, this will focus on increasing Reckitt’s in store presence in our categories, strengthening our brands, optimizing product assortment, and promotional strategy.

Your responsibilities

Develops country/customer 4P strategies and tactics in line with channel plans.
Defines Category trade marketing KPIs and manages the trade marketing budget
Contributes to category marketing plans, with customer & category data analysis and promotional strategy
Continuous analysis of the customer’s position works together with sales manager to recommend in store actions aimed at strengthening Reckitt’s position in the category.
Develops and implements Reckitt’s promotional strategy (in line with brand priorities and media plans) across customers.
Presenting on 4P strategy to our customers
Key contact for the brand marketing team with regards to all promotional and customer activity.

Key Challenges

Competing in an increasingly competitive environment to achieve a leading position (category champion) in Reckitt’s key categories.
Translating brand marketing actions into winning customer marketing actions.

Previous Experience

Prior trade marketing experience with a fast moving consumer goods company of at least four years, and preferably additional functional experience in either : Sales/Key Account function working with key international retailers, or brand marketing.
Results oriented, entrepreneurial and self-motivating.
Tenacious and resilient, driven to achieve even when faced with obstacles
Leadership, people management and interpersonal skills of building strong working relationships and influencing among customers and internal teams.
Strong commercial understanding of business issues/opportunities.
Strong communication skills, both written and oral (in English).
Strong understanding of sales and marketing strategy and planning issues.
Strong analytical skills with ability to develop strategies, tactics and measurable implementation.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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