US Pain I&A Manager

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

​Marketing​

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

 

Our brands are rooted in a strong foundation of consumer understanding. As an Insights & Analytics Manager at Reckitt, you will be empowered to lead the understanding and embedding of insights to shape our market strategies. Your work will extend beyond data; you will create paths for brand growth by unveiling the narratives behind the numbers. If you thrive on revealing consumer truths to inspire innovation, communication and in market performance and have a proven track record of strategic influencing to embed insights for business impact, this is the role for you.

This role is in the USA Reckitt Insights & Analytics team, leading insights & analytics in our Self Care portfolio especially on the Pain category.  The role will work with key leaders in US Marketing, Sales and R&D to ensure the voice of the consumer is an integral part of delivering the business results and executional excellence. 

To help fulfill this purpose, we have an end-to-end structure on the USA Self Care business – you will be responsible for consumer learning to fuel the long-term strategy, innovation pipeline, communication as well as go to market excellence for, thus ensuring streamlined brand strategy and plans through the consumer journey.

 

Your responsibilities

Reporting to the Director, I&A Reckitt North America, the role is responsible for uncovering insights and embedding knowledge that drives Reckitt competitive advantage in the Pain category/ the Biofreeze brand. In this role, you are expected to act as a consulting partner to the end-to-end Marketing, Sales & R&D teams. This involves uncovering business challenges, developing a learning agenda, implementing research studies, interpreting results and building insights, and driving the learning to in-market action for the creation of Brand /Portfolio Strategy, Positioning, Innovation, Communication and Go to Market Excellence. You will be expected to be a co-owner of the business, with an independent, fact-based, consumer-centric voice.

•    Be the expert in Self Care – Pain Category and champion consumer-centric decision making across the business for the Biofreeze brand.  Share and embed understanding of the consumer within the Marketing, Sales, R&D and other cross functional teams, up through management level.  Turn complex data into simple insights that can be activated to drive growth.

•    Strong focus, involvement, and leadership in all business planning & execution, including Innovation, communications, 4P execution.  You will be an integral member of the business team, expected to contribute to the strategic planning by bringing a consumer lens to the identification of brand-building activities that will drive penetration.  

•    Clear understanding of business objectives in order to develop, manage, and execute research plans to best meet them and the overall strategy of the brand and market.  Includes planning and management of research budget, identification of innovative, agile and AI based methodologies. 

•    Unearth insights from implementing and understanding strategic category & brand research related to usage, habits, attitudes, triggers, barriers that impact brand strategy and positioning. 

•    Track and understand consumer and category trends to enable brands to stay ahead, drive brand plans and actions in innovation and communication development. 

•    Ability to work with syndicated data (Nielsen POS, Numerator panel, Brand equity data etc) to unearth insights for market, category and brand performance management in both brick & mortar and online/omni channels. 

•    Bring best in class communication effectiveness support. Provide input and feedback to creative briefs and copy development for TV and digital; recommend & execute appropriate research plans to explore and validate creative.  Connect to in-market learning to drive continuous improvement.

•    Provide high quality strategic support to business partners by guiding interpretation of market research results, identifying patterns and connecting the dots across studies to uncover meaningful insights, and strongly contributing to practical action plans following research.

•    Champion and Implement cutting edge research techniques including AI based approaches that unearth rigorous insights with efficiency.

The experience we're looking for

 

 •  5-7 years of experience in consumer & market insights in a global or regional role at blue-chip CPG companies or top-rated research agency handling large MNC accounts is highly preferred. 
• Passionate about thinking outside the box, seeking new, efficient and agile ways of creating insights and excited about AI as an enabler in the insights generation process.
• Experience with the innovation & communication development and design-based approach to product innovation
• Proven history of qualitative and quantitative market research expertise, including familiarity with syndicated research services for POS and Panel data. 
•    Strong analytical understanding, data interpretation and problem-solving skills. Ability to connect the dots from multiple data sources and turn complex information into simple, actionable narratives and recommendations. 
•    Proven track record in strategic influencing of stakeholders to drive strategies and plans on a business. 
•    While not the primary focus of the role , a strong appreciation of media measurement measure sales impact of media (Marketing Mix measurement, MTA, Matched Market tests etc) as it relates to implications for the brand is an advantage.
• Ability to work independently, to take ownership of the brand, its vision and the projects
• Thrive in a diverse and entrepreneurial work and team environment

 

• Excellent social, written and verbal communication skills 

The skills for success

Consumer Insights, Analytical skills, Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, Storytelling, Creativity, Marketing optimization, Digital Marketing, Brand activation, Commercial accumen, Collaboration, P&L management, FMCG/Consumer Health Experience.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

US salary ranges

USD $146,000.00 -  $220,000.00

US pay transparency

The base salary range for this role will vary based on experience in job and industry, training and education, skills relevant to the position, and other factors permitted by law. In addition to the base salary, the position is eligible for an annual discretionary bonus, which is subject to change each year. Reckitt offers eligible employees competitive benefits including medical, prescription, dental, vision, and life and disability insurance; paid time off for vacation, sick and Company recognized holidays; a 401(k) plan; 16-week paid parental leave or 26 weeks for the birthing parent; adoption and fertility support; tuition reimbursement; discounts; and much more. Our compensation and benefits packages aim to give our talent the reward, protection, and peace of mind they deserve. If reasonable accommodation is needed to complete your application, please contact NAtalentacquisition@reckitt.com. Reckitt is committed to the full inclusion of all qualified individuals.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.