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Digital & Content Manager (Fixed Term)

City: Warszawa

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

Responsible for leading end-to-end media planning, activation, measurement and optimization across digital, e-commerce, retail media in PLEE region (Poland, Czechia, Slovakia, Baltics, Ukraine). Drives consumer engagement excellence, media effectiveness, and business growth through close collaboration with partner agencies, Brand, Commercial, E-commerce, Finance, Global Media and Reckitt in-house digital teams. This role is a fixed term contract for 12 months.

Your responsibilities

Digital Media activation Leadership

Lead planning, activation, monitoring and optimization of media campaigns across all digital media channels. Ensure delivery against KPIs and business objectives.

In-house Digital Collaboration

Act as key partner for digital in-house media structures. Support adoption of new tools, automation, analytics and activation models.

Consumer Engagement Agenda

Deploy integrated consumer engagement strategies across the full consumer journey. Ensure consistency of brand communication across touchpoints for selected brands

Retail Media Leadership

Own and lead the Retail Media agenda. Build capabilities, governance, measurement frameworks and retailer partnerships. Identify growth opportunities and ensure integration into annual brand plans.

Social Media & Influencer Excellence

Support marketing teams in social media and influencer strategies. Ensure integration of creator, content and paid media activities. Recommend best practices and innovation opportunities.

AI Discovery, LLM & GEO Optimization

Support development of AI-powered consumer discovery capabilities. Partner with brand, content and e-commerce teams to improve visibility across AI-driven search environments and Generative Engine Optimization initiatives.

Performance Measurement & Optimization

Track campaign performance, ROI and business KPIs. Lead test-and-learn programs and scaling of best practices.

Budget Management

Manage media budgets, forecasts, and commitments. Optimize resource allocation and return on investment.

Stakeholder Management

Build strong relationships with Brand, Commercial, E-commerce, Trade Marketing, Finance, agencies, and global stakeholders.

Market Intelligence

Monitor media, technology, AI and competitor trends and translate insights into actionable recommendations.

The experience we're looking for

Proven min 5 years experience in media planning and execution, particularly in digital channels.
Experience across e-commerce, retail, offline media channels and knowledge of PLEE markets is considered a strong advantage.
Strong understanding of media performance tracking and optimization techniques.
Experience managing media budgets and working with media agencies.
Ability to implement global guidelines and scale proven tactics in local markets.
Excellent analytical skills to assess campaign performance and identify trends and insights.
Ability to provide strategic media input for brand planning and reviews.
Creative thinking and problem-solving skills to develop innovative growth strategies.
Familiarity with competitor analysis and the ability to leverage insights to improve campaign effectiveness.
Strong communication and collaboration skills to work effectively with internal teams and external partners.
Very good command in English

The skills for success

Consumer Insights, Analytical skills, Presentation skills, Drive Innovation, Creativity, Marketing optimization, Digital Marketing, Commercial accumen, FMCG/Consumer Health Experience, Negotiation.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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