Senior Data Scientist / Data Analyst - Digital Marketing
We are Reckitt
About us
Join our Global Data & Analytics team and embark on an exciting journey to unravel the hidden insights within vast data oceans. We're dedicated to empowering smarter decisions and delivering superior products to our global consumers and customers.
About the role
As a member of our Global Data Science Chapter, you will play a key role in deriving insights from our data-driven solutions that empower our Marketing professionals to plan and optimize digital campaigns. Working in close collaboration with a cross-functional Product Squad, you will continuously provide feedback to improve predictive models and translate complex quantitative results into actionable insights for non-technical stakeholders.
You’ll Focus On:
- Business Impact: Execute test & learn analyses to support decision-making for marketing and brand teams, driving measurable improvements in campaign performance, customer engagement, and ultimately, bottom-line impact.
- Statistical Modeling: Executing and optimizing models - including regression, time series, and decomposition models - to maximize accuracy and incorporate expert feedback, while meeting performance standards.
- Product Development: Extend the existing methodology to cover additional regional markets and product categories by including and processing additional data sources.
- Cross-Functional Collaboration: Partner with product teams, consisting of Data Engineers, Software Developers, and Business Analysts, to identify and prioritize improvements to existing models and product capabilities.
- Storytelling & Communication: Translate complex analytical findings based on your solid understanding of statistics and econometrics into clear, compelling narratives using visualizations and business-friendly language.
- Community Building: Actively contribute to our AI & ML Community of Practice, sharing knowledge, and contributing to culture of continuous learning and innovation.
You will succeed because You have:
- Education: A Master’s or PhD in a quantitative field such as Computer Science, Data Science, Statistics, Mathematics, or Quantitative Economics.
- Experience: At least 3 year of hands-on deriving insights from complex quantitative models
- Technical Expertise:
- Solid understanding of machine learning techniques (e.g., regression, classification, time series forecasting, clustering, explainable AI, autoML).
- Basic Python programming skills, experience with key libraries such as pandas, NumPy, scikit-learn, XGBoost, LightGBM, and statsmodels is a plus.
- Experience with Jupyter Notebooks, Databricks, ML Flow is a plus.
- Experience with BI tools like Power BI is a plus.
- Communication: Strong ability to communicate technical concepts to non-technical audiences.
- Adaptability: A collaborative mindset and willingness to work with multiple technical and non-technical stakeholders.
- Domain Knowledge in the area of marketing for FMCG (familiarity marketing concepts like media mix modelling, attribution modelling, market share data like Nielsen, ad performance analytics
The skills for success
Data Science, Statistics, uantitative models, data analysis, marketing, digital marketing, nielsen, machine learning, predictive models, python, programming, FMCG
What we offer
Equality
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