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Trade Marketing Manager (Essential Home)

City:  Warszawa

Essential Home

With a trusted portfolio of world-class Air Care, Surface, Laundry and Pest Control products, the Essential Home team’s purpose is to Make a House Your Home. Fuelling this newly formed business and leadership team is a diverse and inclusive culture for all. Together, we’re shaping a team with a founder mentality: that listens and learns, and that is entrepreneurial, agile, and action oriented. With high-quality brands such as Air Wick, Cillit Bang, Calgon and Mortein, now is an exciting time to join a dynamic company full of purpose, pace and energy, that will create a truly unique learning and career opportunity for all.

Your responsibilities

  • Monitoring Category and Brand performance through monthly analysis on sell-in and sell-out data
  • Build category-specific strategies, using the 4Ps to drive sales and improve our market position
  • Transform brand strategy into action plans that excite our customers and integrate seamlessly with their shopping environments.
  • Fuel strategies with deep market insights, keeping abreast of trends and competitor movements.
  • Direct the annual range review and 4P planning process, creating success models that the Sales team can deliver.
  • Lead new product initiatives, ensuring the marketplace feels our presence and grasps the value we offer.
  • Perform in-depth financial modelling to support strategic decisions and drive operational excellence.
  • Build & execute support plan to drive in-store visibility across all customers with coherent communication and tailor-made activations.

The experience we're looking for

  • Solid background in sales or marketing with a proven track record of crafting compelling customer marketing actions
  • Sharp commercial instinct and a deep understanding of the Customer Management Process.
  • Analyses various data sources with ease, converting them into measurable and actionable plans.
  • Effective communicator and influencer, adept at stakeholder engagement and negotiation.
  • Proficient in using Syndicated Data (e.g., Nielsen / IRI) and tools such as Excel, PowerPoint, and relevant category management software.

The skills for success

Consumer Insights; Shopper Insights; Customer Insights; Category Analysis, Collaboration and partnership skills; Influencing, Consultative Selling, Customer strategy; Channel strategy, Sales strategy development, Perform product plannnig, Business accumen; financial accumen, commercial accumen, Sales negotiation, P&L Management, Strategy Execution, Operational Excellence, Key Account Management, Account Management, Field sales; Field sales management, Ecommerce, Analysing sales and Ecommerce data, Pharmaceutical Sales, Trade Marketing, Digital activation to HCPs, Leadership skills.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.


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