Regional Performance Marketing Manager

Roles & Responsibilities

Traffic acquisition & retention for multiple eCommerce channel platforms

• Define strategy for traffic acquisition off-platform (e.g., FB CPAS, Google SEM) & in-platform (e.g. MyAds, AMS)
• Quickly identify and onboard future leading media and technology partners to execute regional strategy.
• Acquisition channels include Search, affiliates, re-targeting, and social commerce.
• KPI is Return on Ad Spend (ROAS) and eCommerce Attributed sales.
• Help roll out a full-funnel marketing model between digital media and eCommerce functions as part of one integrated consumer journey.

Internal engagement & coordination.

• Closely work with internal partners to ensure the best campaign coordination: eCRM, brand marketing, and eCommerce commercial teams.
• Become Reckitt subject matter expert in ASEAN on full-funnel media & search pertaining to eCommerce.

Requirements

• Bachelor’s Degree qualifications.
• At least 5 years of online media and search experience, ideally associated with eCommerce, at a consumer brand and/or media agency; 7+ years of total work experience.
• Solid experience working on SEM, affiliates, re-targeting, managing accounts, and performance directly and through specialized agencies.
• Full-funnel marketing experience with clear consumer journey understanding.
• Experience working on a 1P CRM database is a plus.
• Analytical solid & numeracy skills and logical thinking for campaign & channel analysis.
• ROI focus while able to test and learn fast.
• Inquisitive, curious, and great at dealing with ambiguity.
• Strong ownership, hands-on and good at dealing with ambiguity in a start-up-like environment.
• Excels at working with internal stakeholders and third parties/agencies responsible for program execution.