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Regional Performance Marketing Manager

Roles & Responsibilities

 

Traffic acquisition & retention for multiple eCommerce channel platforms

  • Define strategy for traffic acquisition off-platform (e.g., FB CPAS, Google SEM) & in-platform (e.g. MyAds, AMS)
  • Quickly identify and onboard future leading media and technology partners to execute regional strategy.
  • Acquisition channels include Search, affiliates, re-targeting, and social commerce.
  • KPI is Return on Ad Spend (ROAS) and eCommerce Attributed sales.
  • Help roll out a full-funnel marketing model between digital media and eCommerce functions as part of one integrated consumer journey.

 

Internal engagement & coordination.

  • Closely work with internal partners to ensure the best campaign coordination: eCRM, brand marketing, and eCommerce commercial teams.
  • Become Reckitt subject matter expert in ASEAN on full-funnel media & search pertaining to eCommerce.

 

Requirements

  • Bachelor’s Degree qualifications.
  • At least 5 years of online media and search experience, ideally associated with eCommerce, at a consumer brand and/or media agency; 7+ years of total work experience.
  • Solid experience working on SEM, affiliates, re-targeting, managing accounts, and performance directly and through specialized agencies.
  • Full-funnel marketing experience with clear consumer journey understanding.
  • Experience working on a 1P CRM database is a plus.
  • Analytical solid & numeracy skills and logical thinking for campaign & channel analysis.
  • ROI focus while able to test and learn fast.
  • Inquisitive, curious, and great at dealing with ambiguity.
  • Strong ownership, hands-on and good at dealing with ambiguity in a start-up-like environment.
  • Excels at working with internal stakeholders and third parties/agencies responsible for program execution.

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